Kristin S.

Sharpshooter
DISC Type : DC

Marketing Director at argenx

Greater Chicago Area, United States

Overview

Kristin is a global pharmaceutical marketing executive with over 15 years of experience in oncology and rare diseases. She excels in directing brand strategy, leading global launches, and driving revenue growth. A graduate of the University of Minnesota and holding an M. B. A. from Lake Forest, colleagues describe her as pragmatic, genuine, and results-oriented.

Kristin demonstrates a profound commitment to patient-centric causes, particularly in the field of oncology. She actively uses her platform to advocate for breast cancer awareness and support initiatives that prioritize the patients voice and journey, showcasing a deep-seated passion for making a tangible impact on patients lives.

At a previous company, she led a global strategic brand plan that resulted in 25% patient base growth within the first year.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

They are not always relationship oriented.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Patient-Centric Marketing
Her professional focus and social media posts consistently emphasize the importance of the patient voice and experience in healthcare marketing strategies.
Oncology Brand Strategy
Has extensive experience developing brand strategy and leading commercialization for new oncology products, including for metastatic breast cancer.
Breast Cancer Advocacy
Actively supports and promotes awareness for Metastatic Breast Cancer and highlights the work of patient-focused organizations like The Chrysalis Initiative.

Media Appearances

Why This Argenx Marketing Director Is Anything But Boring. Featured in MediaPost

See Now

Work History

1-2024
Marketing Director at argenx
9-2021 - 1-2025
Global Oncology AD Hematology at AbbVie
3-2019 - 9-2021
Director Customer Marketing at Athenex Oncology
2017 - 2-2019
Global Strategy | Medication Delivery at Baxter International Inc.
2016 - 2017
Global Associate Director | Global Marketing Lead Immunology at Shire

Education

2010 - 2013
M.B.A. from Lake Forest Graduate School of Management
1992 - 1995
Bachelor of Arts (BA) from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Marketing Director at argenx
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kristin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kristin

Personality Compatibility


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