Kristin Shuff

Go-getter
DISC Type : d

Member at Chief

Carlsbad, California, United States

Overview

Kristin has no verified overview

Personality Overview

Decisive

Direct & Candid

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Kristin has no verified topics they care about

Media Appearances

Kristin has no verified media appearances

Work History

2-2023 - 2-2025
Member at Chief
8-2012
Divisional Chief Marketing Officer, SVP of Marketing, Lightstream, a division of Truist at Truist
5-2011 - 8-2012
Marketing Consultant at Kristin Shuff Marketing
9-2010 - 5-2011
Director of Marketing at GreatCall, Inc.
9-2007 - 9-2010
Account Director at MeadsDurket

Education

B.A. from University of Michigan
MBA from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Carlsbad, California, United States Job Level : Leadership Designation : Member at Chief
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kristin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kristin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kristin

Personality Compatibility


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