Kristin Southerland

Supporter
DISC Type : s

Marketing Director at Rattan Consulting, Inc.

Oklahoma City, Oklahoma, United States

Overview

Kristin Southerland is a Marketing Executive with over a decade of experience, specializing in creative strategy and translating complex technology concepts for business leaders. As Marketing Director at Rattan Consulting, she drives growth for the family-owned IT firm. She is a graduate of Oklahoma State University.

Kristin is deeply involved in her professional community, having served as President of the Oklahoma City American Marketing Association. She is passionate about cybersecurity awareness, often sharing insights to help businesses and individuals protect themselves from digital threats like phishing and malware.

She works at her familys business, which was founded by her father, a retired US Air Force Colonel.

Personality Overview

Thoughtful In Approach

Social Proof Driven

Risk-averse

They usually go by the book, following all rules and procedures.  They are unlikely to become strong champions as they don't prefer pushing other people. They get along well with all people.

Topics They Care About

Cybersecurity Awareness
She frequently posts warnings about malware, writes blog posts on digital security, and advises businesses on recognizing and preventing cyber attacks like phishing.
Family Business
Works as a marketing leader in the IT consultancy founded by her father, a retired US Air Force Colonel, emphasizing its family-owned nature in communications.
IT & Business Alignment
Her role and content focus on translating complex technology solutions into clear business benefits, helping leaders make confident and informed IT decisions.

Media Appearances

Kristin has no verified media appearances

Work History

11-2016
Marketing Director at Rattan Consulting, Inc.
7-2013
Board Member - 2018-19 President at Oklahoma City American Marketing Association
7-2013 - 11-2016
Marketing Director at 3000 Insurance Group
10-2011 - 11-2016
Marketing Director at Beale Professional Services
5-2008 - 11-2016
Marketing Director at Alexander & Strunk, Inc.

Education

2000 - 2004
BS from Oklahoma State University
1996 - 2000
International Baccalaureate from Classen School of Advanced Studies

More Information

Social Presence :

Prographics :

Exp : 26 Location : Oklahoma City, Oklahoma, United States Job Level : Mid-senior Designation : Marketing Director at Rattan Consulting, Inc.
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Kristin

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Kristin take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Kristin

Personality Compatibility


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