Kristina Chang

Examiner
DISC Type : sc

Chief Executive Officer at Westlake Realty Group

San Diego Metropolitan Area, United States

Overview

Kristina Chang is the Chief Executive Officer of Westlake Realty Group, becoming the third generation of her family to lead the business. An alumna of Harvard University and Stanford GSB, she has deep expertise in portfolio management, acquisitions, and property management, driving the companys expansion into new property groups like industrial outdoor storage.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Family Business Legacy
As the third-generation CEO, she is focused on institutionalizing her family's real estate business and carrying forward the legacy started by her grandfather in 1972.
Niche Real Estate
Has a stated passion for niche industrial assets, specifically Industrial Outdoor Storage (IOS) and self-storage, and has overseen multiple acquisitions in these areas.
Real Estate Technology
Utilizes AI to widen the deal pipeline and find off-market opportunities, giving her firm a competitive edge in site selection and acquisitions.

Media Appearances

Kristina has no verified media appearances

Work History

1-2022
Chief Executive Officer at Westlake Realty Group
12-2015 - 12-2021
President at Westlake Realty Group
1-2022
Chief Executive Officer at Westlake International Group
12-2015
President at Westlake International Group
8-2014 - 12-2015
Principal at Westlake International Group

Education

2011 - 2013
MBA from Stanford University Graduate School of Business
2004 - 2008
AB from Harvard University

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Diego Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at Westlake Realty Group
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kristina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kristina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kristina

Personality Compatibility


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