Ryan G. Smith

Observer
DISC Type : ci

Co-Founder & CEO at Mura

New York, New York, United States

Overview

Ryan G. Smith is a serial entrepreneur and the Co-Founder & CEO of Mura, an AI platform automating operations for the commercial field service industry. He previously founded LeafLink, the dominant B2B marketplace for the cannabis industry, processing over 80% of U. S. wholesale orders. He is a graduate of Colgate University.

Outside of his primary ventures, Ryan serves on the board of the Jeffrey Modell Foundation. He is also an active lender through Kiva, an online community that focuses on funding businesses, particularly those owned by women, in developing countries. This reflects a deep-seated interest in philanthropy and global economic empowerment.

He was the first CEO of a cannabis-related company to be named to the Forbes 30 Under 30 list in 2016 for Enterprise Technology.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Field Service
His current company, Mura, is building AI-powered "dark software" to automate back-office operations for industries like HVAC, aiming to be invisibly integrated within existing workflows.
B2B Marketplaces
He has a proven track record of building and scaling B2B platforms, most notably with LeafLink, which became the standard for the wholesale cannabis industry.
Cannabis Industry Tech
As the founder of LeafLink, he has deep expertise in the challenges and opportunities of building technology for highly-regulated industries like cannabis.

Media Appearances

Ryan has no verified media appearances

Work History

9-2024
Co-Founder & CEO at Mura
9-2025
Executive Chairman at LeafLink
Co-Founder & CEO at LeafLink
9-2013 - 9-2015
Founder & President at Trupoly
3-2011 - 1-2013
Founder at EcoCampus

Education

Bachelor of Arts (B.A.) from Colgate University
Education details unavailable from Regis High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & CEO at Mura
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Insights For Selling To Ryan G.

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan G. is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ryan G.

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ryan G. move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Ryan G. take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ryan G.

Personality Compatibility


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