Kristina Grifantini

Enthusiast
DISC Type : i

Senior Director, Scientific Communications and Marketing at Scripps Research

San Diego, California, United States

Overview

Kristina has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Kristina has no verified topics they care about

Media Appearances

Kristina has no verified media appearances

Work History

8-2023
Senior Director, Scientific Communications and Marketing at Scripps Research
11-2021 - 8-2023
Director, Scientific Communications and Marketing at Scripps Research
1-2018 - 11-2021
Director, Scientific Communications and Media Relations at Salk Institute for Biological Studies
5-2016 - 1-2018
Manager, Media Relations and Communications at Salk Institute for Biological Studies
2-2014 - 5-2016
Science and Development Writer at Salk Institute for Biological Studies

Education

9-2006 - 1-2008
M.S. from Boston University
2000 - 2004
B.A. from Sarah Lawrence College

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego, California, United States Job Level : Senior Designation : Senior Director, Scientific Communications and Marketing at Scripps Research
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kristina

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Kristina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kristina

Personality Compatibility


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