Kristina Krasteva

Wildcard
DISC Type : sic

HR Generalist at DraftKings Inc.

Plovdiv, Plovdiv, Bulgaria

Overview

Kristina is a focused and resourceful HR Generalist at DraftKings with 20 years of experience in the field. She is often described by colleagues as professional, dependable, and humane. Kristina holds both a Masters and a Bachelors degree from the University of Plovdiv "Paisii Hilendarski" and is certified in Learning and Development.

Outside of her professional life, Kristina is interested in continuous learning, which is demonstrated by her pursuit of a certification in the Russian language. Her professional passion lies in supporting a companys most significant asset—its people—by navigating the constantly evolving landscape of Human Resources.

Kristina has successfully applied her HR expertise across highly diverse industries, including iGaming, medical equipment manufacturing, and industrial production.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Employee Development
She recently obtained a certification in Learning and Development, underscoring her commitment to helping people, a company's biggest asset, grow and succeed.
Employer Branding
At a previous role, she was recognized for her creative and organizational skills in collaborating on and executing a company's employer branding strategy.
Authentic Hiring
Shared her belief that recruiters are more impressed by candidates who speak candidly about their shortcomings rather than those who pretend to be perfect.

Media Appearances

Kristina has no verified media appearances

Work History

1-2025
HR Generalist at DraftKings Inc.
7-2024 - 1-2025
Talent Acquisition Specialist at LINKIN
4-2020 - 10-2023
Human Resources Manager at 10bet
3-2019 - 3-2020
HR Specialist at BTL Industries
12-2009 - 5-2018
Business Assistant at VP Brands International

Education

2011 - 2012
Master's degree from University of Plovdiv "Paisii Hilendarski"
2006 - 2010
Bachelor's degree from University of Plovdiv "Paisii Hilendarski"

More Information

Social Presence :

Prographics :

Exp : 14 Location : Plovdiv, Plovdiv, Bulgaria Job Level : N/A Designation : HR Generalist at DraftKings Inc.
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kristina

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kristina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kristina

Personality Compatibility


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