Kristina Kvist Mikkelsen

Pioneer
DISC Type : isd

Head of Marketing / Marketingchef, Mofibo (Storytel DK) at Mofibo

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kristina Kvist Mikkelsen is a dedicated marketing leader with extensive experience in branding and sales for subscription-based streaming and entertainment services. With a Masters in from Copenhagen Business School, she focuses on using customer insights to craft holistic marketing strategies, from media planning to creative execution, to drive growth.

An interesting fact from early in her career: while at LOréal, she helped develop the companys first Nordic Facebook pages and her work contributed to a products nomination at the Danish Beauty Awards.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brand Storytelling
She has a passion for branding and creative expression, focusing on building brand strategies and creative concepts for companies like Mofibo and YouTv.
Subscription Growth
Her career is centered on driving results for subscription businesses, with deep experience in entertainment and streaming services.
Holistic Campaigns
Specializes in managing 360-degree campaigns that integrate everything from digital and SoMe to PR, events, and in-store synergies to hit KPIs.

Media Appearances

Navnenyt: Mofibos nye marketing manager vil styrke positionen på .... Featured in Mofibo Press

See Now

Mofibo henter ny marketingmanager hos Nuuday. Featured in Kulturmonitor

See Now

Work History

8-2022
Head of Marketing / Marketingchef, Mofibo (Storytel DK) at Mofibo
3-2020 - 8-2022
Marketingchef / Head of Marketing, YouTv (Now YouSee Play) @Nuuday at YouTv
10-2014 - 3-2020
Kampagnechef & Brand Strategy Lead @Nuuday at YouSee
2-2011 - 10-2014
Brand Manager & Marketing Project Manager @Nuuday at Telmore
9-2008 - 9-2010
Marketing Graduate (Professional Product Division) at L'Oreal

Education

2008 - 2010
Cand.merc./MSc from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing / Marketingchef, Mofibo (Storytel DK) at Mofibo
URL has been copied!

Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kristina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are generally fast movers and can take quick decisions
  • Can Kristina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kristina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.