Kristina S. in

Kristina S.

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Founder & CEO at Finley
📍 Catawba, North Carolina, United States

Kristina is a founder and CEO with over two decades of experience as a CFO and financial executive. She founded Finley, a voice-first bookkeeping platform, to solve the invoicing and admin frustrations she faced firsthand. People who have worked with her describe her as a sharp, forward-thinking, and highly astute executive leader. She holds a BS from Southern New Hampshire University.

Outside of her entrepreneurial ventures, Kristina is a proud mother who shares family milestones, such as her teenage daughter tackling her first tax return. She is also a vocal supporter of other female entrepreneurs, actively promoting their ventures and celebrating their successes within her professional network.

After 20 years as a CFO who hated invoicing, she founded a company specifically to eliminate that chore for other solopreneurs.

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Experience
26 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Catawba, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Kristina cares about

Voice-First Technology
Her current company, Finley, is centered on building a voice-first bookkeeping and invoicing platform to simplify financial administration for independent professionals.
Solopreneurship
She founded her company specifically to address the pain points of solopreneurs, turning her own experience as a fractional CFO into a targeted solution.
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Career

Work history

2-2026
Founder & CEO
Finley
7-2023
CFO Advisor
Quest
5-2023
Founder & CEO
Your Partner LLC
2-2017 - 5-2023
CFO & COO North America
HAWE Hydraulik
1-2015 - 12-2020
Managing Member
Avery Homes, LLC
In the press

Media appearances

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Education
BS
Southern New Hampshire University
Education details unavailable
Woodbury University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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