Kristina S. in

Kristina S.

Commander · DISC type D
Founder & CEO at Finley
📍 Catawba, North Carolina, United States

Kristina is a founder and CEO with over two decades of experience as a CFO and financial executive. She founded Finley, a voice-first bookkeeping platform, to solve the invoicing and admin frustrations she faced firsthand. People who have worked with her describe her as a sharp, forward-thinking, and highly astute executive leader. She holds a BS from Southern New Hampshire University.

Outside of her entrepreneurial ventures, Kristina is a proud mother who shares family milestones, such as her teenage daughter tackling her first tax return. She is also a vocal supporter of other female entrepreneurs, actively promoting their ventures and celebrating their successes within her professional network.

After 20 years as a CFO who hated invoicing, she founded a company specifically to eliminate that chore for other solopreneurs.

Read the full overview →
Experience
26 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Catawba, North Carolina, United States
Personality Overview

How Kristina shows up

Decisive
Impact-Driven
Very Quick

They like to move fast and expect the same from others. More than the product, they care about the impact of the product. They are not always relationship oriented.

Priorities

Topics Kristina cares about

Voice-First Technology
Her current company, Finley, is centered on building a voice-first bookkeeping and invoicing platform to simplify financial administration for independent professionals.
Solopreneurship
She founded her company specifically to address the pain points of solopreneurs, turning her own experience as a fractional CFO into a targeted solution.
+4 more topics Login to view topics
Career

Work history

2-2026
Founder & CEO
Finley
7-2023
CFO Advisor
Quest
5-2023
Founder & CEO
Your Partner LLC
2-2017 - 5-2023
CFO & COO North America
HAWE Hydraulik
1-2015 - 12-2020
Managing Member
Avery Homes, LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BS
Southern New Hampshire University
Education details unavailable
Woodbury University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Kristina. Free, 10 seconds.