Kristina S.

Commander
DISC Type : D

Founder & CEO at Finley

Catawba, North Carolina, United States

Overview

Kristina is a founder and CEO with over two decades of experience as a CFO and financial executive. She founded Finley, a voice-first bookkeeping platform, to solve the invoicing and admin frustrations she faced firsthand. People who have worked with her describe her as a sharp, forward-thinking, and highly astute executive leader. She holds a BS from Southern New Hampshire University.

Outside of her entrepreneurial ventures, Kristina is a proud mother who shares family milestones, such as her teenage daughter tackling her first tax return. She is also a vocal supporter of other female entrepreneurs, actively promoting their ventures and celebrating their successes within her professional network.

After 20 years as a CFO who hated invoicing, she founded a company specifically to eliminate that chore for other solopreneurs.

Personality Overview

Decisive

Impact-Driven

Very Quick

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Voice-First Technology
Her current company, Finley, is centered on building a voice-first bookkeeping and invoicing platform to simplify financial administration for independent professionals.
Solopreneurship
She founded her company specifically to address the pain points of solopreneurs, turning her own experience as a fractional CFO into a targeted solution.
AI in ERP Systems
Through her company Your Partner LLC, she helps organizations modernize their ERP systems, like Microsoft Dynamics 365, by building custom, AI-native experiences.

Media Appearances

Kristina has no verified media appearances

Work History

2-2026
Founder & CEO at Finley
7-2023
CFO Advisor at Quest
5-2023
Founder & CEO at Your Partner LLC
2-2017 - 5-2023
CFO & COO North America at HAWE Hydraulik
1-2015 - 12-2020
Managing Member at Avery Homes, LLC

Education

BS from Southern New Hampshire University
Education details unavailable from Woodbury University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Catawba, North Carolina, United States Job Level : Leadership Designation : Founder & CEO at Finley
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kristina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kristina

Personality Compatibility


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