Kristina Sauter

Questioner
DISC Type : c

President, Medical Communications Toronto at Red Nucleus

Greater Toronto Area, Canada

Overview

Kristina has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Kristina has no verified topics they care about

Media Appearances

Kristina has no verified media appearances

Work History

11-2022
President, Medical Communications Toronto at Red Nucleus
2-2016 - 11-2022
Senior Vice President Client Services at Red Nucleus
10-2010 - 2-2016
VP, Director of Client Services at Havas Health & You
11-2001 - 10-2010
Account Director at Ogilvy Health
1-2000 - 11-2001
Account Manager at MEDUCOM Health Inc.

Education

1991 - 1995
B.Com from Queen's University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Toronto Area, Canada Job Level : N/A Designation : President, Medical Communications Toronto at Red Nucleus
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kristina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kristina

Personality Compatibility


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