Kristina Steenfeldt Madsen

Critic
DISC Type : C

Board member at Jespers Torvekøkken

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kristina Steenfeldt Madsen is the Chief Commercial Officer and Sustainability Director at Jespers Torvekøkken, where she drives the companys ambitious growth strategy. An alumna of Aarhus University, she spearheads sustainability, marketing, sales, and development, embedding sustainable practices into the core of the business.

She is a public advocate for corporate responsibility and the green transition in the food industry, often participating in panel debates and sharing her companys experiences to inspire broader change.

During an SDG accelerator program with the UNDP, she co-founded the food waste start-up, FOODOP.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Corporate Sustainability
Leads the sustainability strategy at Jespers Torvekøkken, focusing on goals, B Corp certification, and integrating sustainability into all business operations.
Commercial Growth
As CCO, she is central to the company's ambitious goal of doubling revenue by 2029 while significantly growing the employee base.
Leadership & Wellbeing
Focuses on fostering leadership wellbeing through initiatives that promote self-leadership and reduce administrative burdens for management staff.

Media Appearances

Leadership Relay: How Jespers Torvekøkken Works with .... Featured in CfL (Copenhagen FinTech Lab)

See Now

Work History

1-2025
Board member at Jespers Torvekøkken
5-2024
Advisory Board Member at CfL - Bedre ledere. Bedre resultater.
10-2021
Chief Commercial Officer at Jespers Torvekøkken
6-2019 - 9-2021
Head of Marketing & Sustainability at Jespers Torvekøkken
3-2017 - 5-2019
Marketing responsible at Jespers Torvekøkken

Education

2-2024 - 4-2024
Board education from CBS Bestyrelsesuddannelserne
2009 - 2011
Master of Science (MSc) in Economics and Business Administration from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Board member at Jespers Torvekøkken
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kristina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kristina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kristina

Personality Compatibility


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