Kristina Tancher in

Kristina Tancher

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Partner at Mildberry Cloud
📍 Paris, Île-de-France, France

Kristina Tancher is a Partner at Mildberry Cloud, specializing in AI-driven brand strategy. An ex-C-suite leader at BBDO with a degree from Taras Shevchenko National University, she has led campaigns for global brands like PepsiCo, Mercedes-Benz, and McDonalds across Europe and Asia, blending corporate discipline with startup agility.

Beyond her corporate work, Kristina has a demonstrated passion for social impact. She previously directed a non-profit accelerator for social entrepreneurs, guiding early-stage ventures and achieving a remarkable 60% success rate, showcasing her commitment to fostering purpose-driven business growth and mentorship.

She once managed a complex regional program for PepsiCo that spanned 26 different markets and required coordinating more than 40 distinct teams.

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Experience
8 Years
Current Role
Partner
Job Level
Mid-senior
Location
Paris, Île-de-France, France
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Kristina cares about

AI in Branding
Her current role focuses on AI-driven brand strategy, and she actively posts about the effective and ineffective uses of AI in major brand campaigns.
Global Marketing
Has extensive experience managing campaigns for top-tier brands like PepsiCo and Nestlé in diverse markets ranging from Paris to Almaty.
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Career

Work history

8-2025
Partner
Mildberry Cloud
1-2022 - 6-2023
Chief Marketing Officer
Soyuzmultfilm
4-2019 - 11-2021
Director of Marketing And Business Development
DDB
9-2015 - 9-2017
BBDO Central Asia CEO
BBDO Worldwide
1-2013 - 9-2015
Managing Director
BBDO Worldwide
In the press

Media appearances

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Education
2003 - 2004
Creative Strategy
BBDO University
1992 - 1998
Bachelor’s Degree
Taras Shevchenko National University of Kyiv
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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