Kristina Tancher

Enthusiast
DISC Type : i

Partner at Mildberry Cloud

Paris, Île-de-France, France

Overview

Kristina Tancher is a Partner at Mildberry Cloud, specializing in AI-driven brand strategy. An ex-C-suite leader at BBDO with a degree from Taras Shevchenko National University, she has led campaigns for global brands like PepsiCo, Mercedes-Benz, and McDonalds across Europe and Asia, blending corporate discipline with startup agility.

Beyond her corporate work, Kristina has a demonstrated passion for social impact. She previously directed a non-profit accelerator for social entrepreneurs, guiding early-stage ventures and achieving a remarkable 60% success rate, showcasing her commitment to fostering purpose-driven business growth and mentorship.

She once managed a complex regional program for PepsiCo that spanned 26 different markets and required coordinating more than 40 distinct teams.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

AI in Branding
Her current role focuses on AI-driven brand strategy, and she actively posts about the effective and ineffective uses of AI in major brand campaigns.
Global Marketing
Has extensive experience managing campaigns for top-tier brands like PepsiCo and Nestlé in diverse markets ranging from Paris to Almaty.
Social Entrepreneurship
Directed a non-profit accelerator for social entrepreneurs, demonstrating a clear interest in supporting and mentoring mission-driven startups.

Media Appearances

Kristina has no verified media appearances

Work History

8-2025
Partner at Mildberry Cloud
1-2022 - 6-2023
Chief Marketing Officer at Soyuzmultfilm
4-2019 - 11-2021
Director of Marketing And Business Development at DDB
9-2015 - 9-2017
BBDO Central Asia CEO at BBDO Worldwide
1-2013 - 9-2015
Managing Director at BBDO Worldwide

Education

2003 - 2004
Creative Strategy from BBDO University
1992 - 1998
Bachelor’s Degree from Taras Shevchenko National University of Kyiv

More Information

Social Presence :

Prographics :

Exp : 8 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Partner at Mildberry Cloud
URL has been copied!

Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kristina

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kristina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kristina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.