Kristina Von Troschke

Judge
DISC Type : Dc

Chief Marketing Officer at schleich®

Munich, Bavaria, Germany

Overview

Kristina von Troschke is a seasoned marketing executive with over 20 years of experience shaping global brands at companies like Procter & Gamble and schleich®. She focuses on transforming heritage brands for digital natives and driving international growth. People who have worked with her describe her as an innovative, strategic, and inspiring leader.

As a working mother of three, Kristina has a professional and personal interest in fostering creativity and compassion in children through imaginative play. She is passionate about marketing that puts a brands heart and soul at the center, rather than relying solely on tech and data.

She was named one of the "Top 100" most influential people in marketing by the German trade publication W&V.

Personality Overview

Fast But Wary

Features Driven

Quality Focused

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Transformation
Her career is defined by renewing heritage brands like Rodenstock and schleich® for contemporary, global audiences.
Children's Creativity
Leads marketing for a major toy company and speaks about the importance of imaginative play for developing key social skills like compassion and empathy.
Global Marketing
Has extensive experience leading global brand strategy at Procter & Gamble and is now focused on boosting schleich®'s international brand recognition.

Media Appearances

Kristina has no verified media appearances

Work History

11-2022
Chief Marketing Officer at schleich®
1-2018 - 9-2022
Chief Marketing Officer at New Flag
1-2016 - 1-2018
Brand Director Rodenstock at Rodenstock
8-2014 - 11-2015
Global Marketing Director Vidal Sassoon at Procter & Gamble
7-2011 - 10-2014
Marketing Director Intl. Customers (SEPHORA & AS WATSON) at Procter & Gamble

Education

1999 - 2003
Dipl.Kfr. from EBS Universität für Wirtschaft und Recht
2002 - 2002
Education details unavailable from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Chief Marketing Officer at schleich®
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • If convinced, they can reach decisions quite fast.
  • Can Kristina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kristina

Personality Compatibility


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