Nabila El Boujdaini in

Nabila El Boujdaini

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Board Member at SGN (Dutch Toy Association)
📍 Amsterdam, North Holland, Netherlands

Nabila El Boujdaini is the Marketing Manager for Northern Europe at Schleich, overseeing strategy for the UK, Ireland, Benelux, and Nordics. With a background managing major brands at Spin Master and Viacom, she also serves on the board of the Dutch Toy Association (SGN).

Passionate about modern marketing, Nabila is keenly interested in the creator economy, social commerce, and authentic brand storytelling. Her professional enthusiasm is evident in her engagement with evolving trends and her celebration of successful, emotionally resonant product launches.

She recently spearheaded a product launch by collaborating with a vlogger who was a decade-long fan of the brand, turning authentic passion into a powerful ambassadorship.

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Experience
9 Years
Current Role
Board Member
Job Level
Middle
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Nabila cares about

Social Commerce
Actively tracks the creator economy and believes that social commerce isn't an upcoming trend, but a present-day reality that is rewiring the industry.
Authentic Ambassadorship
Champions turning genuine brand fans into ambassadors, exemplified by a successful product launch collaboration with a long-time vlogger and collector of the brand's products.
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Career

Work history

5-2023
Board Member
SGN (Dutch Toy Association)
2-2023
Marketing Manager Northern Europe
schleich®
3-2022 - 1-2023
Marketing Manager Netherlands
schleich®
9-2016 - 1-2022
Brand Manager Benelux
Spin Master
5-2015 - 7-2015
Marketing & Retail Associate Benelux, Nordics & Poland
Viacom
In the press

Media appearances

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Education
2020 - 2020
Pass with Honors
Harvard Business School Online
2010 - 2015
Bachelor of Commerce (BCom)
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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