Nabila El Boujdaini

Inquirer
DISC Type : dc

Board Member at SGN (Dutch Toy Association)

Amsterdam, North Holland, Netherlands

Overview

Nabila El Boujdaini is the Marketing Manager for Northern Europe at Schleich, overseeing strategy for the UK, Ireland, Benelux, and Nordics. With a background managing major brands at Spin Master and Viacom, she also serves on the board of the Dutch Toy Association (SGN).

Passionate about modern marketing, Nabila is keenly interested in the creator economy, social commerce, and authentic brand storytelling. Her professional enthusiasm is evident in her engagement with evolving trends and her celebration of successful, emotionally resonant product launches.

She recently spearheaded a product launch by collaborating with a vlogger who was a decade-long fan of the brand, turning authentic passion into a powerful ambassadorship.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Social Commerce
Actively tracks the creator economy and believes that social commerce isn't an upcoming trend, but a present-day reality that is rewiring the industry.
Authentic Ambassadorship
Champions turning genuine brand fans into ambassadors, exemplified by a successful product launch collaboration with a long-time vlogger and collector of the brand's products.
Brand Storytelling
Showcases a brand's heritage and evolution over decades, demonstrating a belief in the power of storytelling to connect with consumers.

Media Appearances

Nabila has no verified media appearances

Work History

5-2023
Board Member at SGN (Dutch Toy Association)
2-2023
Marketing Manager Northern Europe at schleich®
3-2022 - 1-2023
Marketing Manager Netherlands at schleich®
9-2016 - 1-2022
Brand Manager Benelux at Spin Master
5-2015 - 7-2015
Marketing & Retail Associate Benelux, Nordics & Poland at Viacom

Education

2020 - 2020
Pass with Honors from Harvard Business School Online
2010 - 2015
Bachelor of Commerce (BCom) from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Board Member at SGN (Dutch Toy Association)
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Insights For Selling To Nabila

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nabila is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Nabila

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nabila move?

  • Their decision making speed is somewhere in the middle.
  • Can Nabila take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Nabila

Personality Compatibility


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