Kristine Jackson-DeJarnette

Evaluator
DISC Type : csd

Vice President, Marketing & Digital Strategy at National Rural Utilities Cooperative Finance Corporation (CFC)

Arlington, Virginia, United States

Overview

Kristine has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Kristine has no verified topics they care about

Media Appearances

Kristine has no verified media appearances

Work History

7-2014
Vice President, Marketing & Digital Strategy at National Rural Utilities Cooperative Finance Corporation (CFC)
5-2001 - 7-2014
Director, Strategic Communications, Partnership Marketing and Digital Strategy at Touchstone Energy/National Rural Electric Cooperative Assn
7-1998 - 9-1999
Senior Manager, Market Research at Qwest Communications
3-1993 - 6-1998
Director of Communications at National Center for Small Communities/National Association of Towns and Townships

Education

MBA from MBA - University of Maryland UMUC
1984 - 1988
Bachelor of Arts (BA) from Longwood University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Arlington, Virginia, United States Job Level : Senior Designation : Vice President, Marketing & Digital Strategy at National Rural Utilities Cooperative Finance Corporation (CFC)
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Insights For Selling To Kristine

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristine

Personality Compatibility


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