Kristine Jacobson

Initiator
DISC Type : Di

Member at Chief

Leesburg, Virginia, United States

Overview

Kristine Jacobson is the Founder and CEO of Conveyance Marketing Group, bringing over 25 years of marketing and communications experience. Her firm specializes in creating comprehensive marketing solutions for entrepreneurs and small businesses poised for aggressive growth. She is a graduate of Stonehill College.

Kristine is a member of Chief, a private network designed to empower women executives and help them magnify their influence.

Personality Overview

Conviction Driven

Risk-Accepting

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Marketing
Frequently posts and writes about leveraging AI for business strategy, social media, and its role in corporate governance, including the concept of an "AI board member".
Strategic Marketing
Focuses on the gap between internal company strategy and external market signals, emphasizing the need for clear positioning and consistency to reach buyers.
Female Leadership
Is a member of Chief, a private network specifically designed to drive more women into positions of power and help them succeed in executive roles.

Media Appearances

Kristine Jacobson, CEO of Conveyance Marketing Group, hosts a free personal branding session. Featured in Facebook

See Now

Work History

6-2022 - 6-2024
Member at Chief
3-2009
Founder, CEO at Conveyance Marketing Group
6-2005 - 2-2009
Vice President of Marketing at Surety, LLC
2003 - 2005
Independent Consultant: Marketing & Communications at Concert Technology, Inc
2002 - 2003
Independent Consultant: Marketing & Communications at Digicon

Education

9-1985 - 6-1989
Bachelor of Science - BS from Stonehill College
Education details unavailable from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 96 Location : Leesburg, Virginia, United States Job Level : Leadership Designation : Member at Chief
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Insights For Selling To Kristine

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kristine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kristine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kristine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kristine

Personality Compatibility


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