Kristine Mikkelsen

Activist
DISC Type : Cd

Chef for Marketing og Digital Salg at LB Forsikring

Roskilde, Region Zealand, Denmark

Overview

Kristine Mikkelsen is the Head of Marketing & Product Manager at LB Forsikring, where she focuses on data-driven digital marketing, CRM, and enhancing customer experience. An alumnus of INSEADs Executive Management Programme, colleagues describe her as a professional, structured, and highly likable leader.

She has won both an Advertising Effectiveness Award and a Direct Marketing Gold Award for her work.

Personality Overview

Perfectionist

Logical And Quick

Value Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

CRM & Member Engagement
She is leading new CRM initiatives to improve communication and relationships with LB Forsikring's 440, 000 members, and has been actively hiring for her team.
Data-Driven Marketing
Her core specialties revolve around using data to drive digital marketing, sales, and self-service channels to foster business growth and customer loyalty.
Executive Education
She recently completed an Executive Management Programme at INSEAD, focusing on high-level strategy, culture, circular economy, and innovation.

Media Appearances

Kristine has no verified media appearances

Work History

3-2024
Chef for Marketing og Digital Salg at LB Forsikring
10-2022 - 10-2024
Chef for distribution og partnerudvikling at LB Forsikring
6-2020 - 10-2022
Chef for marketing og digitalt salg at LB Forsikring
9-2017 - 6-2020
Marketingchef at LB Forsikring
6-2015 - 7-2017
Marketing- og kommunikationschef at Akademikernes A-kasse

Education

8-2024 - 11-2024
Executive Management Programme from INSEAD
2014 - 2015
Startegi from Mannaz | Kurser, uddannelser og konsulentydelser

More Information

Social Presence :

Prographics :

Exp : 23 Location : Roskilde, Region Zealand, Denmark Job Level : N/A Designation : Chef for Marketing og Digital Salg at LB Forsikring
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Insights For Selling To Kristine

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristine is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kristine

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristine move?

  • Their decision making speed is somewhere in the middle.
  • Can Kristine take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kristine

Personality Compatibility


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