Kristy Ebanks

Commander
DISC Type : D

Director, Health brands and Social Impact at Coldr

United Kingdom

Overview

Kristy is the Director of Health Brands and Social Impact at Coldr, an award-winning PR and cultural connections consultancy. Her expertise is rooted in a deep background in health communications, with previous roles at the British Medical Association, BMJ journals, and the Royal College of Surgeons.

Outside of her primary role, Kristy is a passionate advocate for health equity, collaborating with organizations like Black Professionals in Life Sciences to address disparities. She actively supports and is recognized by networks like the UK Black Comms Network, championing underrepresented voices in her field.

Kristy was recently featured as the first Trailblazer of 2026 by the UK Black Comms Network.

Personality Overview

Risk-Taker

Candid & Clear

Impact-Driven

They are very proud of what they do.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Health Equity
Collaborates with Black Professionals in Life Sciences (BPLS) to address data disparities and drive equitable access to treatment, particularly highlighted by her work on the Menopause Divide.
Social Impact
Her directorship at Coldr and past work with the UN and BMA focus on creating social impact, helping brands and businesses do meaningful work.
Cultural Marketing
Her consultancy, Coldr, specializes in getting "under the skin of how people live" to help brands earn attention and create resonance with new audiences.

Media Appearances

Kristy has no verified media appearances

Work History

7-2025
Director, Health brands and Social Impact at Coldr
3-2021 - 7-2025
Campaigns and Features Lead at British Medical Association
11-2019 - 3-2021
Senior press and PR at Royal College of General Practitioners
11-2018 - 11-2019
Senior press and PR at The Royal College of Surgeons of England
8-2015 - 11-2018
Assistant Editor at BMJ

Education

2006 - 2010
Bachelor of Science (BS) from Kingston University
9-2023 - 9-2023
PR Campaign Planning from CIPR Qualifications

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Director, Health brands and Social Impact at Coldr
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kristy take some risk or not?

  • The risks don’t matter much to them.

You And Kristy

Personality Compatibility


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