Kristy Keyte

Examiner
DISC Type : cs

Chief Marketing Officer, Penfolds at Treasury Wine Estates

Greater Melbourne Area, Australia

Overview

Kristy has no verified overview

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Kristy has no verified topics they care about

Media Appearances

Kristy has no verified media appearances

Work History

7-2021
Chief Marketing Officer, Penfolds at Treasury Wine Estates
8-2018 - 6-2021
Global Marketing Director, Penfolds at Treasury Wine Estates
2-2016 - 7-2018
Global Business Director - Marketing at Treasury Wine Estates
5-2023
Board Member - Marketing Advisory Board at Monash University
6-2011 - 3-2012
Maternity Leave at Maternity Leave

Education

2001 - 2005
Masters of Marketing from University of South Australia
1995 - 1997
Bachelor of Applied Science (BASc) from University of South Australia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Chief Marketing Officer, Penfolds at Treasury Wine Estates
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kristy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kristy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kristy

Personality Compatibility


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