Roshnie Venkataraman

Evaluator
DISC Type : Scd

Chief Storyteller and Client Partner at toss the coin

Chennai, Tamil Nadu, India

Overview

Roshnie is a B2B marketing professional with over 25 years of experience, currently serving as the Chief Storyteller and Client Partner at Toss The Coin. She specializes in GTM strategies and building revenue maps, describing herself as a marketer who prefers outcomes over adjectives. She holds a post-graduate certificate from the Indian Institute of Management, Indore.

Outside of her professional life, Roshnie is deeply involved with a non-profit organization. Her personal interests include singing, traveling, and watching cricket. She is also a student and academic of both astrology and astronomy, reflecting a unique intellectual curiosity.

Unique fact: Roshnie is an academic in Astrology and Astronomy.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Storytelling
As the Chief Storyteller at a marketing firm, she focuses on how narratives can shape business outcomes and drive growth strategies for clients.
Marketing Operating Models
She has written about the need for structure in marketing, arguing that mid-market firms often suffer from an operating model problem, not a marketing problem.
AI in Marketing
She recently participated as a panelist discussing the role of AI in marketing, addressing topics like creativity and skill recruitment in the AI era.

Media Appearances

Roshnie has no verified media appearances

Work History

7-2025
Chief Storyteller and Client Partner at toss the coin
7-2023 - 6-2025
WATER- Working Committee Member at Bahwan CyberTek
4-2021 - 7-2025
Head of Marketing at BCT DIGITAL
3-2019 - 4-2021
Marketing & Public Relations at BCT DIGITAL
8-2010 - 3-2019
Head of Marketing, CX Group, Tech Mahindra at Tech Mahindra

Education

10-2023 - 12-2024
Post Graduate Certificate in Emerging Chief Marketing Officers (CMO’s) from Indian Institute of Management, Indore
2010 - 2011
Harvard ManageMentor from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 25 Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : Chief Storyteller and Client Partner at toss the coin
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Insights For Selling To Roshnie

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roshnie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Roshnie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Roshnie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Roshnie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Roshnie

Personality Compatibility


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