Krystal Hauserman

Captain
DISC Type : DS

Chief Marketing Officer, Consulting at NOYZ

Los Angeles, California, United States

Overview

Krystal Hauserman is a Forbes Top 50 CMO known for turning brands into cultural icons by driving transformation and momentum. She specializes in building modern growth engines that resonate with Gen Z, leveraging community, creators, and culture. She holds a Bachelor of Business Administration and a JD from Loyola Law School.

Outside of her marketing career, Krystal is deeply invested in mentorship and fostering community. She is described as a "wonderful human being" and a "mentor for life. " In a podcast, she emphasized the importance of not losing oneself in work and making time for family, friends, and personal well-being.

Unique fact: She began her career as an entertainment attorney after growing up with an obsession for movies and storytelling.

Personality Overview

Decisive But Calm

Planner & Achiever

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Building Cult Brands
She specializes in creating brands with obsessed communities, translating cultural relevance into commercial momentum and long-term loyalty.
Gen Z Engagement
Focuses on creating authentic, revenue-driving experiences that resonate with Gen Z and next-gen consumers, often through in-person and community-centered events.
Creator Economy
An expert on the creator economy, she builds strategies that leverage creators and influencers to forge authentic brand connections and drive growth.

Media Appearances

Krystal has no verified media appearances

Work History

12-2024
Chief Marketing Officer, Consulting at NOYZ
10-2023
Advisory Board Member at POSSIBLE
11-2023
Chief Marketing Officer | Advisor to CEOs + Founders at Big Magic Advisory
9-2022 - 8-2023
Chief Marketing Officer at 11:11 Media
10-2021 - 9-2022
Chief Marketing Officer at Evil Geniuses

Education

JD from Loyola Law School, Los Angeles
Bachelor of Business Administration from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 3 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Marketing Officer, Consulting at NOYZ
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Insights For Selling To Krystal

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krystal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Krystal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Krystal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Krystal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Krystal

Personality Compatibility


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