Krystal Persaud

Commander
DISC Type : D

Head of Product (Director) - LEGO Education at the LEGO Group

New York City Metropolitan Area, United States

Overview

Krystal is the Head of Product at LEGO Education, leading the development of new product lines at the intersection of design, play, and learning. An accomplished entrepreneur, she founded Grouphug, a solar panel company she successfully pitched on ABCs "Shark Tank", securing an investment from Mark Cuban. She is a graduate of Georgia Institute of Technology.

Outside of her corporate role, Krystal is deeply passionate about making renewable energy accessible and user-friendly. She co-founded Wildgrid, a software platform for home electrification, and was named to the "Grist50" list of top climate leaders. People who have worked with her describe her as creative, detail-oriented, and reliable.

Unique fact: Krystal is an award-winning toy designer who also designs stylish, user-friendly solar panels.

Personality Overview

Candid & Clear

Strong-Willed

Impact-Driven

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

STEM Education
Currently leads a new product line at LEGO Education focused on bringing STEM, computer science, and AI concepts to children.
Renewable Energy
Founded Grouphug to create aesthetically pleasing solar panels and co-founded Wildgrid to simplify home electrification, demonstrating a deep commitment to sustainable technology.
Product Design
Her career spans from designing toys at Spin Master to founding her own hardware startup, showing a passion for bringing innovative physical products to life.

Media Appearances

Krystal has no verified media appearances

Work History

12-2025
Head of Product (Director) - LEGO Education at the LEGO Group
1-2024 - 12-2025
Pipeline / R&D at Spin Master
6-2023 - 11-2023
Voltage Vixens | Cohort Leader at Wildgrid
3-2022 - 11-2023
Co-Founder & Head of Product at Wildgrid
3-2021 - 9-2021
Digital Media Manager at Solar United Neighbors

Education

B.S. from Georgia Institute of Technology
Semester Abroad from Lund University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Head of Product (Director) - LEGO Education at the LEGO Group
URL has been copied!

Insights For Selling To Krystal

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krystal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Krystal

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Krystal move?

  • They can take decisions very fast if you manage to convince them.
  • Can Krystal take some risk or not?

  • The risks don’t matter much to them.

You And Krystal

Personality Compatibility


Other the LEGO Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.