Kurt Cornfield, CFP®, CKA®

Questioner
DISC Type : c

Co-Founder and Chief Strategy Officer at Harvest App LLC

Lynchburg, Virginia, United States

Overview

Kurt is a seasoned financial planning professional with over 30 years of experience at firms like Merrill Lynch. He is now an Associate Professor at Liberty University, where he was instrumental in developing the first CFP program to integrate biblical wisdom, and is the Co-Founder of Harvest App LLC.

Outside of his formal roles, Kurt is deeply passionate about mentoring the next generation. He serves as the volunteer Director of Student and Emerging Advisors for Kingdom Advisors, dedicating his time to guiding students and young professionals who want to align their faith with their financial careers.

In 2023, Kurt received the prestigious Larry Burkett Award from Kingdom Advisors, an honor recognizing his leadership in Christian financial planning.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Biblical Finance
His career focus is on integrating biblical wisdom with practical financial decisions, a core component of the curriculum he helped build at Liberty University.
Mentoring Young Professionals
Volunteers as Director of Student and Emerging Advisors for Kingdom Advisors, demonstrating a passion for guiding the next generation of financial planners.
Financial Planning Education
As a professor, he was instrumental in creating the first CFP Board-registered program that incorporates faith-based principles into its coursework.

Media Appearances

Investing With Integrity – Professor Kurt Cornfield (Liberty University). Featured in Investing With Integrity Podcast

See Now

Professor Kurt Cornfield – School of Business, Liberty University. Featured in Liberty University

See Now

Work History

11-2023
Co-Founder and Chief Strategy Officer at Harvest App LLC
8-2010
Financial Planning Professor at Liberty University
9-2018
Director of Student and Emerging Advisors at Kingdom Advisors
11-1994 - 8-2018
Wealth Management Advisor at Merrill Lynch

Education

2009 - 2010
Master of Science (M.S.) from College for Financial Planning
1975 - 1979
Bachelor of Science (B.S.) from Taylor University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Lynchburg, Virginia, United States Job Level : Leadership Designation : Co-Founder and Chief Strategy Officer at Harvest App LLC
URL has been copied!

Insights For Selling To Kurt

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kurt is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kurt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kurt move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kurt take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kurt

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.