Kyle Cuthbert

Questioner
DISC Type : c

Senior Vice President - Service & Operations at Maxim Truck and Trailer

Winnipeg, Manitoba, Canada

Overview

Kyle Cuthbert is an experienced executive with a strong technical and operational background, currently serving as the Senior Vice President of Service & Operations at Maxim Truck and Trailer. His career is marked by leadership roles where he integrates customer experience with equipment maintenance. He holds an MBA from the University of Manitobas Asper School of Business.

His background includes distinguished service as a Naval Weapons Technician in the Canadian Forces. He actively supports community initiatives, highlighting his companys partnership with charitable organizations like Live Different, which focuses on youth empowerment.

Unique Fact: He began his career maintaining advanced weapons systems aboard the Canadian Frigate HMCS St. Johns.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Service & Operations
As SVP of Service & Operations, he is responsible for the business plan, profitability, and efficiency of all service locations across Maxim's network.
Leadership & Mentorship
A core part of his role involves providing leadership and mentorship to his teams to ensure their growth aligns with company objectives.
Community Partnerships
He publicly shares and supports his company's involvement with charitable organizations, indicating a value for corporate social responsibility.

Media Appearances

Kyle has no verified media appearances

Work History

5-2017
Senior Vice President - Service & Operations at Maxim Truck and Trailer
4-2013 - 4-2017
Vice President of Service at Maxim Truck and Trailer
2-2012 - 4-2013
Senior Manager - Customer Experience & Equipment Maintenance at VIA Rail Canada
1-2004 - 2-2012
Manager, Equipment Maintenance at VIA Rail Canada
9-1996 - 5-2002
Naval Weapons Technician in the Combat Systems Engineering Group at Canadian Forces

Education

2010 - 2013
Master of Business Administration (MBA) from University of Manitoba - Asper School of Business - MBA
2005 - 2006
Certificate In Quality Management from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 27 Location : Winnipeg, Manitoba, Canada Job Level : Leadership Designation : Senior Vice President - Service & Operations at Maxim Truck and Trailer
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kyle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kyle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kyle

Personality Compatibility


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