Kyle Dugan

Galvanizer
DISC Type : Id

Director of DX & Campaign Strategy at 6sense

Boulder, Colorado, United States

Overview

Kyle Dugan serves as the Director of Digital Marketing at 6sense, where he leads digital experience and campaign strategy. With over 13 years in the B2B space, he specializes in demand generation, social media, and advertising. Colleagues describe him as collaborative, knowledgeable, and hardworking, noting the enthusiasm he brings to his work.

Outside of his professional life, Kyle is a family man who enjoys spending his time playing with his two sons. When hes not focused on marketing campaigns and conversions, he also pursues his interest in fishing as a way to relax and unwind.

He successfully revived previously lost sales leads by designing a campaign to re-engage them with highly targeted display ads, demonstrating a creative approach to pipeline growth.

Personality Overview

Persuader

Pragmatic

Trusting

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

AI-Powered ABM
His posts and webinars emphasize using AI and intent data to select the best accounts and personalize the buyer journey for account-based marketing success.
B2B Campaign Strategy
He frequently shares his expertise on building and executing digital campaigns, focusing on aligning sales and marketing teams to generate measurable pipeline.
Sales Team Insights
He believes sales teams are an underutilized market research asset, capable of providing critical intelligence on buyer intent, objections, and competitive positioning.

Media Appearances

Blueprint for Digital Advertising: Smarter Strategy and Execution – Webinar featuring Kyle Dugan, Director of DX & Campaign Strategy, 6sense. Featured in 6sense

See Now

Work History

9-2021
Director of DX & Campaign Strategy at 6sense
3-2020 - 9-2021
Senior Digital Marketing Manager at 6Sense at 6sense
8-2018 - 3-2020
Digital Marketing Manager at Optiv Inc
7-2016 - 7-2018
Digital Marketing Manager at Appirio
6-2014 - 7-2016
Social Media Manager at Appirio

Education

2002 - 2007
BS from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boulder, Colorado, United States Job Level : Mid-senior Designation : Director of DX & Campaign Strategy at 6sense
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Invite them for a lunch or a drink/coffee
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kyle

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kyle take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kyle

Personality Compatibility


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