Kyle Lawson

Observer
DISC Type : ci

Director Engineering, In-App at Totango

Austin, Texas, United States

Overview

Kyle Lawson is the Director of Engineering, In-App at Totango, following the acquisition of his startup, Lou. As Co-Founder and CTO of Lou, he developed a no-code digital adoption platform, a venture he started while at Babson College and took through the Techstars NYC accelerator. His work focuses on simplifying the web experience.

Outside of his professional life, Kyle has a strong interest in outdoor challenges and sports. He is an avid mountain climber, having summited Mt. Washington in his home state of New Hampshire. He also has a background in competitive baseball, earning recognition as a pitching MVP during his college years.

Unique fact: Kyle is a co-inventor on a patent for a technology that matches web elements between different versions of websites.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Digital Adoption
Co-founded Lou, a no-code platform to simplify user onboarding, which was later acquired by Totango to power their in-app experience.
Startup Growth
Successfully led his company, Lou, from its inception at Babson College through the Techstars NYC accelerator to a strategic acquisition by Totango.
Customer Success
His career is focused on building tools for customer success, and he recently celebrated Totango's recognition as a leader in the field.

Media Appearances

Totango Launches In-App Communication as Part of Its Composable Customer Success Platform Advanced by the Acquisition of Lou, a No‑Code Digital Adoption Platform. Featured in PR Newswire

See Now

Work History

12-2022
Director Engineering, In-App at Totango
7-2019 - 10-2019
Techstars NYC '19 Cohort at Techstars
10-2018 - 5-2019
Software Engineer at Italic
2-2018 - 12-2022
Co-Founder | CTO at Lou
9-2017 - 6-2019
Freelance Web/Mobile App Developer at Freelance, self-employed

Education

2015 - 2018
Bachelor of Science in Business Management from Babson College
2011 - 2015
High School from Merrimack High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Director Engineering, In-App at Totango
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kyle

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kyle take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kyle

Personality Compatibility


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