Kyle Reasor

Caretaker
DISC Type : Si

Global Strategy Director, Amazon Prime Video at Initiative

Los Angeles Metropolitan Area, United States

Overview

Kyle is a VP of Experience Design & Strategy with over 13 years of experience developing global campaigns for premier brands like Amazon, Starbucks, and Gilead Sciences. A graduate of The Johns Hopkins University, he is described by colleagues as hard-working, proactive, and open-minded.

He is passionate about fostering new talent, serving as a mentor for underrepresented students through the Advertising Research Foundations WIDE program. Kyle also has a keen interest in the entertainment sector, following companies like The Walt Disney Company and Sony Pictures.

He won a "Media Plan of the Year" award for his strategic work on the campaign for Amazons "The Boys" Season 3.

Personality Overview

Accommodating

Good Listener

Tactful

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Global Media Strategy
He has over a decade of experience leading and executing innovative media strategies for brands like Amazon across 56 markets.
Diversity in Advertising
Serves as a mentor to underrepresented students through the ARF WIDE program and was a featured speaker at the ThinkLA Diversity Summit.
Entertainment Marketing
Has won awards for campaigns for series like "The Boys" and lists major entertainment companies like Disney and Netflix among his top clients and interests.

Media Appearances

Kyle has no verified media appearances

Work History

5-2019
Global Strategy Director, Amazon Prime Video at Initiative
8-2018 - 5-2019
Client Strategist, Brand Strategy and Innovation at Magid
6-2015 - 8-2018
Account Executive, Digital Strategy at Edelman
10-2012 - 6-2015
Social Media Coordinator at The Walt Disney Company

Education

1-2022 - 5-2023
Master of Arts - MA from The Johns Hopkins University
2011 - 2015
Bachelor of Arts - BA from California State University, Los Angeles

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Global Strategy Director, Amazon Prime Video at Initiative
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Be visibly appreciative of their actions during your interactions
  • Show them how they look good by making this decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Kyle

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Kyle take some risk or not?

  • It is unlikely that they will take many risks.

You And Kyle

Personality Compatibility


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