Kylie Cuff

Pioneer
DISC Type : sdi

Global Communications, Vaccines at GSK

United Kingdom

Overview

Kylie is a communications leader with extensive experience at major global companies including GSK, Rabobank, and Vodafone. She specializes in global communications for vaccines, focusing on innovation and large-scale projects. People who have worked with her describe her as collaborative, energetic, and a skilled writer with valuable organizational skills.

Outside of her corporate roles, Kylie is deeply engaged with the technology and startup communities. She actively participates in tech trend discussions and shows a keen interest in supporting entrepreneurs, creatives, and new ventures, particularly through mentorship and networking events.

She created and ran Bright Sparks, a mentoring partnership that paired top Vodafone talent with founders from Oxford Universitys most promising start-ups.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Public Health
Actively discusses the implications of AI on trust and decision-making for vaccines and public health communications, weighing the hype against reality.
Trust in Communications
Engages in thought leadership debates on maintaining authentic messaging and trust in an era of AI-generated content and geopolitical volatility.
Startup Ecosystem
Demonstrates a passion for the startup world by attending launch events and creating programs that connect corporate talent with entrepreneurs.

Media Appearances

Kylie has no verified media appearances

Work History

11-2022
Global Communications, Vaccines at GSK
12-2021 - 11-2022
Communications and Government Affairs at GSK
10-2020 - 12-2021
Communications Lead, Europe at Rabobank
1-2019 - 10-2019
Global Communications, Business Development & Innovation at Vodafone
8-2016 - 8-2018
Integrated Communications Lead EMEA at Weber Shandwick

Education

Kylie has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Global Communications, Vaccines at GSK
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Insights For Selling To Kylie

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kylie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kylie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kylie move?

  • They are generally fast movers and can take quick decisions
  • Can Kylie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kylie

Personality Compatibility


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