Lærke Ullerup

Visionary
DISC Type : Ds

Chief Product & Marketing Officer at Trackunit

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lærke is the Chief Product & Marketing Officer at Trackunit, where she leads B2B SaaS strategy for product, marketing, and commercial growth. Described as a visionary and inspiring leader, she is focused on digital transformation and building tech ecosystems. She holds a Cand. mag. from Aarhus University.

Fascinated by technologys impact on society, she co-founded Purpose Makers to help organizations activate their purpose. She has been deeply involved in the Copenhagen startup and tech community, including project leadership with TEDxCopenhagen and facilitating events like #CPHFTW to strengthen the local ecosystem.

Unique fact: She co-founded a consultancy to help companies and NGOs become happier and more effective by connecting them to a clear purpose.

Personality Overview

Fast But Thoughtful

Early Adopter

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Practical AI Adoption
She is hosting a Trackunit event focused on moving AI from a buzzword to a real, practical tool that delivers meaningful value for customers and partners.
Product-Led Growth
Recently participated in a panel discussion at TechBBQ exploring how PLG strategies play out in building B2B SaaS products, platforms, and marketplaces.
Purpose-Driven Business
Co-founded Purpose Makers, a consultancy focused on helping organizations become more successful and impactful by connecting with and activating a clear purpose.

Media Appearances

INTERMAT 2024 with Trackunit's CPMO Laerke Ullerup. Featured in YouTube

See Now

Work History

12-2022
Chief Product & Marketing Officer at Trackunit
11-2020 - 11-2022
Chief Marketing Officer at Trackunit
12-2018 - 10-2020
Marketing Director at Trackunit
2-2018 - 2-2019
Member of the board at Techfestival
4-2017 - 2-2018
Head of Techfestival at Techfestival

Education

2002 - 2009
Cand.mag. from Aarhus University
2008 - 2008
Team Coaching from Center for Right Relationship

More Information

Social Presence :

Prographics :

Exp : 20 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Product & Marketing Officer at Trackunit
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Insights For Selling To Lærke

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lærke is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lærke

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lærke move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lærke take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lærke

Personality Compatibility


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