Lærke Ullerup in

Lærke Ullerup

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Chief Product & Marketing Officer at Trackunit
📍 Copenhagen, Capital Region of Denmark, Denmark

Lærke is the Chief Product & Marketing Officer at Trackunit, where she leads B2B SaaS strategy for product, marketing, and commercial growth. Described as a visionary and inspiring leader, she is focused on digital transformation and building tech ecosystems. She holds a Cand. mag. from Aarhus University.

Fascinated by technologys impact on society, she co-founded Purpose Makers to help organizations activate their purpose. She has been deeply involved in the Copenhagen startup and tech community, including project leadership with TEDxCopenhagen and facilitating events like #CPHFTW to strengthen the local ecosystem.

Unique fact: She co-founded a consultancy to help companies and NGOs become happier and more effective by connecting them to a clear purpose.

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Experience
20 Years
Current Role
Chief Product & Marketing Officer
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lærke cares about

Practical AI Adoption
She is hosting a Trackunit event focused on moving AI from a buzzword to a real, practical tool that delivers meaningful value for customers and partners.
Product-Led Growth
Recently participated in a panel discussion at TechBBQ exploring how PLG strategies play out in building B2B SaaS products, platforms, and marketplaces.
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Career

Work history

12-2022
Chief Product & Marketing Officer
Trackunit
11-2020 - 11-2022
Chief Marketing Officer
Trackunit
12-2018 - 10-2020
Marketing Director
Trackunit
2-2018 - 2-2019
Member of the board
Techfestival
4-2017 - 2-2018
Head of Techfestival
Techfestival
In the press

Media appearances

INTERMAT 2024 with Trackunit's CPMO Laerke Ullerup. Featured in YouTube
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Education
2002 - 2009
Cand.mag.
Aarhus University
2008 - 2008
Team Coaching
Center for Right Relationship
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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