Lacey Berrien

Enigma
DISC Type : cid

VP of Marketing at Silversmith Capital Partners

Boston, Massachusetts, United States

Overview

Lacey has no verified overview

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Lacey has no verified topics they care about

Media Appearances

Lacey has no verified media appearances

Work History

7-2025
VP of Marketing at Silversmith Capital Partners
11-2022
Mixing Board Community Member at Mixing Board
2-2024 - 7-2025
Senior Director of Public Relations at Klaviyo
3-2021 - 2-2024
Director Of Public Relations at Klaviyo
1-2020 - 3-2021
Head Of Communications at Drift

Education

1-2021 - 12-2022
Master of Business Administration - MBA from Questrom School of Business, Boston University
2006 - 2010
Bachelor of Arts from Scripps College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP of Marketing at Silversmith Capital Partners
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Insights For Selling To Lacey

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacey is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lacey

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lacey move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lacey take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lacey

Personality Compatibility


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