Lacey Bradshaw

Commander
DISC Type : D

Marketing consultant | Fractional Marketing Lead | Founder at Edge Ahead Marketing services

London Area, United Kingdom

Overview

Lacey Bradshaw is a Fractional Marketing Lead and founder of Edge Ahead Marketing, specializing in guiding consumer-branded SMEs and startups. With a background managing brands like Pink Lady®, Pfizers Centrum, and Bels Mini Babybel, she focuses on creating sustainable growth through clear, strategic marketing. She holds a Postgraduate Diploma in Marketing from The Chartered Institute of Marketing.

Outside of her consultancy, Lacey is a recently qualified yoga teacher and serves as a Marketing Co-ordinator for TEDxRoyal Tunbridge Wells. She is a passionate dog lover and enjoys gardening, a hobby inherited from her great-grandfather. Her curiosity about human behavior drives both her professional and personal pursuits.

Interesting fact: Lacey recently became a qualified yoga teacher, partly to help simplify and improve her communication skills.

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They respond well to strong and respectful communication.

Topics They Care About

Marketing for SMEs
Her consultancy, Edge Ahead Marketing, is dedicated to helping consumer-branded SMEs and startups find focus and achieve growth through strategic marketing.
Challenger Brand Positioning
She shows a keen interest in how challenger brands enter categories and use unique stories to differentiate themselves, valuing strategy over scatter.
Community Storytelling
As a marketing volunteer for TEDxRoyal Tunbridge Wells, she is passionate about supporting the telling of powerful stories within her community.

Media Appearances

Lacey has no verified media appearances

Work History

7-2025
Marketing consultant | Fractional Marketing Lead | Founder at Edge Ahead Marketing services
1-2020 - 6-2025
Head of Strategy and Planning at Twenty Degrees EMEA - formerly Coregeo
12-2016 - 1-2020
Marketing Manager at Pfizer
1-2014 - 12-2016
Senior Brand and shopper Manager, Mini Babybel at Bel
5-2013 - 12-2013
Brand Manager, Leerdammer at Bel

Education

2015 - 2016
CAM from CIM | The Chartered Institute of Marketing
2010 - 2012
CIM Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : Leadership Designation : Marketing consultant | Fractional Marketing Lead | Founder at Edge Ahead Marketing services
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Insights For Selling To Lacey

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacey is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lacey

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lacey move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lacey take some risk or not?

  • The risks don’t matter much to them.

You And Lacey

Personality Compatibility


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