Lacy Bollinger Brown, PMP

Trailblazer
DISC Type : DI

Senior Product Marketing Manager, eCommerce at Vivint

Greater Tampa Bay Area, United States

Overview

Lacy is a senior eCommerce and product marketing leader specializing in DTC revenue growth for hardware and subscription businesses. A certified Project Management Professional (PMP) and graduate of Brigham Young University, she excels at translating complex products into high-converting customer experiences. People describe her as dedicated, customer-focused, and organized.

Outside of her corporate roles, Lacy is an entrepreneur who has founded and operated multiple small eCommerce businesses. She is a published author of a childrens book and has interests in Disney. She recently appeared on an HGTV show with her husband.

Interesting fact: Lacy was invited to be on the HGTV series "Neighborhood Watch. "

Personality Overview

Assertive

Informal

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

DTC Growth
Her entire career focuses on driving DTC revenue growth, recently highlighting a 47% year-over-year increase in a previous role.
Conversion Optimization
She frequently posts about conversion rate optimization (CRO) and the psychology of removing doubt from a customer's purchasing journey.
AI in Marketing
She believes AI is a competitive advantage for product marketing teams, particularly for synthesizing customer feedback and data at scale.

Media Appearances

Lacy has no verified media appearances

Work History

3-2023 - 3-2026
Senior Product Marketing Manager, eCommerce at Vivint
1-2021 - 3-2023
Product Marketing Manager, eCommerce at Vivint
1-2020 - 12-2020
Product Marketing Manager, Digital Experience at Vivint
6-2018 - 6-2018
Company Owner at Lacy Brown Company LLC
5-2017 - 2-2020
Project Manager of Business Operations at Vivint

Education

Bachelor’s Degree from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Tampa Bay Area, United States Job Level : N/A Designation : Senior Product Marketing Manager, eCommerce at Vivint
URL has been copied!

Insights For Selling To Lacy Bollinger

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lacy Bollinger is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lacy Bollinger

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lacy Bollinger move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lacy Bollinger take some risk or not?

  • They can take risks if necessary.

You And Lacy Bollinger

Personality Compatibility


Other Vivint Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.