Ladd Martin

Enigma
DISC Type : dci

Chief Marketing Officer at Pomelo

San Francisco, California, United States

Overview

Ladd has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Ladd has no verified topics they care about

Media Appearances

Ladd has no verified media appearances

Work History

4-2024
Chief Marketing Officer at Pomelo
3-2023
Fractional CMO & Advisor at alt+b partners
8-2021 - 2-2024
VP of Global Marketing, Gaming & Incubation, Personal Systems at HP
11-2019 - 9-2021
VP of Global Marketing, Print Hardware Systems at HP
11-2017 - 10-2019
Senior Marketing Director, Home Printing Solutions at HP

Education

2000 - 2004
Bachelor of Arts from University of Southern California
2000 - 2004
Minor from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Pomelo
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Insights For Selling To Ladd

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ladd is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ladd

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ladd move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ladd take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ladd

Personality Compatibility


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