Ladson Brearley

Inquirer
DISC Type : cd

Co-Founder at Applied Research transformation, pllc

Cary, North Carolina, United States

Overview

Ladson has no verified overview

Personality Overview

Hard To Convince

Upfront

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Ladson has no verified topics they care about

Media Appearances

Ladson has no verified media appearances

Work History

11-2022
Co-Founder at Applied Research transformation, pllc
1-2022 - 6-2022
Executive Vice President/General Manager, Federal Group at FDH Infrastructure Services
11-2018 - 12-2021
Vice President, Commercial Management at FDH Infrastructure Services
5-2017 - 11-2018
Vice President, Site Engineering at FDH Infrastructure Services
1-2013 - 5-2017
Vice President, Engineering at American Tower

Education

1985 - 1987
Master of Civil Engineering from North Carolina State University
9-1981 - 5-1985
Bachelor of Science - BS from Davidson College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Cary, North Carolina, United States Job Level : Leadership Designation : Co-Founder at Applied Research transformation, pllc
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Insights For Selling To Ladson

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ladson is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ladson

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ladson move?

  • Their decision making speed is somewhere in the middle.
  • Can Ladson take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ladson

Personality Compatibility


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