Laila Antunes

Observer
DISC Type : ic

Category Marketing Manager for Elma Chips Extrusados - Cheetos, Fandangos e Clássicos at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Laila Antunes is a Category Marketing Manager at PepsiCo with over 15 years of experience in brand strategy across Latin America and North America. A graduate of Baruch College, she drives campaigns for major brands like Cheetos. Colleagues describe her as pragmatic, dedicated, and creative.

Beyond her corporate role, Laila has significant entrepreneurial experience as the co-owner of a business specializing in handmade wine cellars. This background suggests a strong personal interest in oenology and the business of wine, blending her marketing skills with a personal passion.

Unique fact: Laila co-founded and managed the strategy for a custom wine cellar business, helping it become a top-5 player in the Brazilian market.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Partnerships
She actively promotes and discusses the execution of major brand collaborations, such as the successful partnership between Cheetos and the Netflix series "Wandinha".
In-Store Experiences
Cares deeply about transforming point-of-sale campaigns into memorable brand experiences, celebrating her team's ability to bring brand magic to life in physical stores.
FMCG Innovation
As a manager for major snack brands, she is directly involved with bringing new and innovative products to the fast-moving consumer goods (FMCG) market.

Media Appearances

Laila has no verified media appearances

Work History

8-2022
Category Marketing Manager for Elma Chips Extrusados - Cheetos, Fandangos e Clássicos at PepsiCo
11-2021 - 8-2022
Category Marketing Manager for Cookies and Crackers - Toddy, Mabel, Elbis & Doce Vida at PepsiCo
10-2018 - 11-2021
Senior Brand Manager for Toddynho at PepsiCo
11-2013
Co Owner at Lieu du Vin Adegas Climatizadas
10-2012 - 7-2013
Business Analyst at 10EQS

Education

2010 - 2011
Post graduation from Baruch College
2002 - 12-2006
Bachelor's degree from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Category Marketing Manager for Elma Chips Extrusados - Cheetos, Fandangos e Clássicos at PepsiCo
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Insights For Selling To Laila

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laila is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laila

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laila move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Laila take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laila

Personality Compatibility


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