Laila Antunes in

Laila Antunes

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Category Marketing Manager for Elma Chips Extrusados - Cheetos, Fandangos e Clássicos at PepsiCo
📍 São Paulo, São Paulo, Brazil

Laila Antunes is a Category Marketing Manager at PepsiCo with over 15 years of experience in brand strategy across Latin America and North America. A graduate of Baruch College, she drives campaigns for major brands like Cheetos. Colleagues describe her as pragmatic, dedicated, and creative.

Beyond her corporate role, Laila has significant entrepreneurial experience as the co-owner of a business specializing in handmade wine cellars. This background suggests a strong personal interest in oenology and the business of wine, blending her marketing skills with a personal passion.

Unique fact: Laila co-founded and managed the strategy for a custom wine cellar business, helping it become a top-5 player in the Brazilian market.

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Experience
18 Years
Current Role
Category Marketing Manager for Elma Chips Extrusados - Cheetos, Fandangos e Clássicos
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Laila cares about

Brand Partnerships
She actively promotes and discusses the execution of major brand collaborations, such as the successful partnership between Cheetos and the Netflix series "Wandinha".
In-Store Experiences
Cares deeply about transforming point-of-sale campaigns into memorable brand experiences, celebrating her team's ability to bring brand magic to life in physical stores.
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Career

Work history

8-2022
Category Marketing Manager for Elma Chips Extrusados - Cheetos, Fandangos e Clássicos
PepsiCo
11-2021 - 8-2022
Category Marketing Manager for Cookies and Crackers - Toddy, Mabel, Elbis & Doce Vida
PepsiCo
10-2018 - 11-2021
Senior Brand Manager for Toddynho
PepsiCo
11-2013
Co Owner
Lieu du Vin Adegas Climatizadas
10-2012 - 7-2013
Business Analyst
10EQS
In the press

Media appearances

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Education
2010 - 2011
Post graduation
Baruch College
2002 - 12-2006
Bachelor's degree
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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