Laila Sulaiman

Enthusiast
DISC Type : i

Director of Client Services (Publicis Production UK) at Publicis Production

United Kingdom

Overview

Laila is the Co-Founder and Director of Agency 17ten, bringing over a decade of experience in the marketing and advertising industry. With a background from Brunel University and multiple Client Services Director roles, she is known for her ability to react quickly and understand client needs. People describe her as a "pleasure to work with. "

She is passionate about connecting with and empowering other women in her industry, frequently attending networking events and supper clubs. Laila values personal well-being, highlighting the importance of rest, laughter, and spending time with loved ones. She maintains an interest in companies like Oracle and Electronic Arts (EA).

Unique fact: Laila and the Head of Marketing at LinkedIn used to be neighbors and would often exercise together in the park.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Client Services
Her career includes several leadership positions as Client Services Director, and she has been recommended for being an exceptional account manager.
Female Empowerment
Actively attends and posts about events like 'The Unmissable Supper Club' that bring together and celebrate incredible women in the industry.
Team Mentorship
As a MEFA Mentor, she focuses on mentoring with a gentle approach while pushing individuals to achieve their highest potential.

Media Appearances

Laila has no verified media appearances

Work History

5-2022 - 4-2025
Director of Client Services (Publicis Production UK) at Publicis Production
4-2022
Co-Founder & Director at Agency 17ten
1-2022 - 4-2022
Client Services Director at Skating Panda | Certified B Corp
5-2021 - 12-2021
Client Services Director at Freedman International
6-2020
MEFA Member and Mentor at mega

Education

2009 - 2009
Post Graduate Diploma from Events Management Training
2005 - 2008
Bachelor's degree from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Director of Client Services (Publicis Production UK) at Publicis Production
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Insights For Selling To Laila

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laila is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laila

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laila move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laila take some risk or not?

  • They can take some low-probability risks if needed.

You And Laila

Personality Compatibility


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