Lakshita Poddar

Evaluator
DISC Type : dsc

Ad Monetization at Blinkit

Gurugram, Haryana, India

Overview

Lakshita Poddar is a marketing professional specializing in ad monetization and e-commerce, currently with Blinkit. With a background as a Key Accounts Manager at Honasa and a PGP in Applied Marketing, people describe her as bright, dynamic, and hardworking, with notable leadership qualities.

Her personal interests are deeply rooted in creative expression, particularly writing and debating. During university, she served as Vice President of a prominent literary and poetry society, where she managed creative minds, organized festivals, and earned honors as the "Best Writer (English)".

Unique fact: She actively explores and writes about gaps in the market, even conceptualizing a "10-minute security squad" service inspired by the quick commerce model.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Quick Commerce
Writes frequently about the quick commerce model, analyzing its market dynamics, competitive landscape, and potential evolution into areas like live commerce.
Ad Monetization
This is her current area of professional focus at Blinkit, building on her experience in the e-commerce and digital marketing space.
Brand Activations
She observes and comments on marketing campaigns from brands like Blinkit and McDonald's, showing a keen interest in what makes a brand's message stick.

Media Appearances

Lakshita has no verified media appearances

Work History

8-2025
Ad Monetization at Blinkit
6-2024 - 8-2025
Key Account Manager Ecomm at Honasa Consumer Ltd.
7-2023 - 9-2023
Digital Intern (Perfect Relations) at Dentsu Creative
4-2022 - 4-2023
Vice President at ABHIVYANJANA- The English Debate, Poetry and Creative Writing Society of Motilal Nehru College(Day)
11-2021 - 9-2022
Sales And Marketing Associate at The Balls of Steel Show

Education

9-2023 - 9-2024
PGP in Applied Marketing from Altera Institute
10-2020 - 5-2023
Bachelor of Arts - BA from University of Delhi

More Information

Social Presence :

Prographics :

Exp : N/A Location : Gurugram, Haryana, India Job Level : N/A Designation : Ad Monetization at Blinkit
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Insights For Selling To Lakshita

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lakshita is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lakshita

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lakshita move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lakshita take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lakshita

Personality Compatibility


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