Soma Pirityi in

Soma Pirityi

Questioner · DISC type c
Startup Mentor at ULTRA.VC
📍 London, England, United Kingdom

Soma is a Forbes 30 Under 30 serial entrepreneur and the Founder & CEO of ETA Technologies. A former venture capitalist, he combines investor insight with founder experience to quantify startup team dynamics using psychometric AI. He holds Masters degrees from the University of Cambridge and UCL.

Originally from Hungary, Soma is deeply interested in the psychology of what makes founders succeed or fail. He is a vocal advocate for using data to understand team chemistry and reduce investor bias, believing the people element is the most critical component of a startups potential for success.

Unique fact: His company, ETA Technologies, has used its psychometric AI to assess over 20, 000 startup teams to predict their viability and potential for success.

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Current Role
Startup Mentor
Location
London, England, United Kingdom
Personality Overview

How Soma shows up

Price-Sensitive
Systematic
Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Soma cares about

Founder Psychology
His company's core mission is to analyze entrepreneurial personas and team chemistry to predict success, moving beyond traditional pitch deck analysis.
Psychometric AI
He is pioneering the use of psychometric testing combined with AI to create a quantifiable and unbiased overview of a startup founding team's potential.
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Career

Work history

3-2025
Startup Mentor
ULTRA.VC
2-2024
Founder & CEO
ETA Technologies
10-2022 - 1-2024
Senior Investment Associate
Connectd
3-2022
Founder
Stealth Startup
2-2022 - 7-2023
Board Advisor
ImMediTech
In the press

Media appearances

Soma Pirityi ETA Technologies - CEO Rankings. Featured in CEO Rankings
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ETA technologies CEO Soma Pirityi: Want to have a global impact .... Featured in YouTube
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Education
2018 - 2020
Master of Science - MS
University of Cambridge
2019 - 2020
Master of Science - MS
UCL
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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