Soma Pirityi

Questioner
DISC Type : c

Startup Mentor at ULTRA.VC

London, England, United Kingdom

Overview

Soma is a Forbes 30 Under 30 serial entrepreneur and the Founder & CEO of ETA Technologies. A former venture capitalist, he combines investor insight with founder experience to quantify startup team dynamics using psychometric AI. He holds Masters degrees from the University of Cambridge and UCL.

Originally from Hungary, Soma is deeply interested in the psychology of what makes founders succeed or fail. He is a vocal advocate for using data to understand team chemistry and reduce investor bias, believing the people element is the most critical component of a startups potential for success.

Unique fact: His company, ETA Technologies, has used its psychometric AI to assess over 20, 000 startup teams to predict their viability and potential for success.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Founder Psychology
His company's core mission is to analyze entrepreneurial personas and team chemistry to predict success, moving beyond traditional pitch deck analysis.
Psychometric AI
He is pioneering the use of psychometric testing combined with AI to create a quantifiable and unbiased overview of a startup founding team's potential.
Venture Capital
As a former VC, he frequently discusses the challenges of the industry, such as founder evaluation, investor bias, and the fragile transition from seed to Series A funding.

Media Appearances

Soma Pirityi ETA Technologies - CEO Rankings. Featured in CEO Rankings

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ETA technologies CEO Soma Pirityi: Want to have a global impact .... Featured in YouTube

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Work History

3-2025
Startup Mentor at ULTRA.VC
2-2024
Founder & CEO at ETA Technologies
10-2022 - 1-2024
Senior Investment Associate at Connectd
3-2022
Founder at Stealth Startup
2-2022 - 7-2023
Board Advisor at ImMediTech

Education

2018 - 2020
Master of Science - MS from University of Cambridge
2019 - 2020
Master of Science - MS from UCL

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Startup Mentor at ULTRA.VC
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Insights For Selling To Soma

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soma is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Soma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Soma move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Soma take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Soma

Personality Compatibility


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