Lalit Agarwal

Examiner
DISC Type : cs

Co-Chair of the FICCI Retail and Internal Trade Committee at FICCI

Gurgaon, Haryana, India

Overview

Lalit Agarwal is the Founder and Managing Director of V-Mart Retail, a venture he started in 2003. With over two decades of experience, he pioneered value fashion retailing in Indias Tier 2, 3, and 4 towns, driven by a mission to serve the needs of emerging India. He is an alumnus of Harvard Business School.

His professional focus is complemented by a passion for education and philanthropy, demonstrated by his role as a Founder and Trustee at Plaksha University. He actively shapes the national retail landscape through his co-chairmanship of the FICCI Retail Committee and his chairmanship of the CII Northern Regional Committee on Retail.

His founding belief for V-Mart was simple yet powerful: looking good and living joyfully shouldn’t cost too much and should be within everyone’s reach.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Affordable Retail
He founded V-Mart with the core philosophy of making quality fashion affordable and accessible to customers in India's smaller towns and cities.
Tier-2/3 Market Expansion
His entire business model is centered on seeing opportunity and serving the unmet needs of consumers in what he terms "real India. "
Team Motivation
He takes a personal interest in store operations and team morale, believing in a hands-on approach to inspire and motivate employees.

Media Appearances

Press Release – FICCI (ID 5119). Featured in FICCI

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Press Release – FICCI (ID 3578). Featured in FICCI

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Work History

2025
Co-Chair of the FICCI Retail and Internal Trade Committee at FICCI
2023
Chairman, CII Northern Regional Committee on Retail at CII Northern Region
12-2019
Founder & Trustee at Plaksha
3-2003
CMD at V-Mart Retail Ltd.

Education

1992 - 1992
Financial Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Owner/President Management (OPM) Program from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Co-Chair of the FICCI Retail and Internal Trade Committee at FICCI
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Insights For Selling To Lalit

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lalit is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lalit

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lalit move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lalit take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lalit

Personality Compatibility


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