Alessia Murina

Questioner
DISC Type : c

Global Marketing Manager - Wasa at Barilla Group

Amsterdam, North Holland, Netherlands

Overview

Alessia Murina is a Global Marketing Manager at Barilla Group, currently leading the Wasa brand. Her career at Barilla includes managing iconic Italian brands like Pavesini and Mulino Bianco. She is a graduate of Modena University with a Masters degree in International Management and specializes in consumer marketing and product innovation.

Originally from Southern Italy, Alessia is a self-described "food lover" who is passionate and enthusiastic about discovering new things. She thrives in team environments and is driven by a long-term ambition to help people enjoy lifes small moments of happiness.

Alessias journey took her from Southern Italy to Emilia Romagna, a region renowned as the "land of cars and food. "

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

New Product Innovation
As a project leader for brands like Mulino Bianco and Pavesini, she has guided cross-functional teams in developing and launching new products and marketing campaigns.
Consumer Marketing
Her roles have consistently involved defining and executing consumer marketing plans, from communication strategy to in-store activations and promotions.
Brand Repositioning
She was involved in the major 2025 repositioning campaign for Pavesini, aiming to give a deeper meaning to the brand's signature "lightness. "

Media Appearances

Alessia has no verified media appearances

Work History

6-2025
Global Marketing Manager - Wasa at Barilla Group
2-2023 - 6-2025
Marketing Manager - Pavesini & Togo 🍫 at Barilla Group
1-2022 - 2-2023
Brand Manager - Mulino Bianco Biscuits🍪 at Barilla Group
3-2019 - 12-2021
Marketing Professional - Sauces & Flours at Barilla Group
10-2018 - 3-2019
Marketing Intern - Gran Pavesi & Wasa at Barilla Group

Education

2016 - 2018
Master's degree from Università degli Studi di Modena e Reggio Emilia
China Study Tour from University of International Business and Economics

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Global Marketing Manager - Wasa at Barilla Group
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Insights For Selling To Alessia

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alessia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alessia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alessia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alessia

Personality Compatibility


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