Alessia Murina in

Alessia Murina

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Global Marketing Manager - Wasa at Barilla Group
📍 Amsterdam, North Holland, Netherlands

Alessia Murina is a Global Marketing Manager at Barilla Group, currently leading the Wasa brand. Her career at Barilla includes managing iconic Italian brands like Pavesini and Mulino Bianco. She is a graduate of Modena University with a Masters degree in International Management and specializes in consumer marketing and product innovation.

Originally from Southern Italy, Alessia is a self-described "food lover" who is passionate and enthusiastic about discovering new things. She thrives in team environments and is driven by a long-term ambition to help people enjoy lifes small moments of happiness.

Alessias journey took her from Southern Italy to Emilia Romagna, a region renowned as the "land of cars and food. "

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Experience
9 Years
Current Role
Global Marketing Manager - Wasa
Job Level
Middle
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Alessia cares about

New Product Innovation
As a project leader for brands like Mulino Bianco and Pavesini, she has guided cross-functional teams in developing and launching new products and marketing campaigns.
Consumer Marketing
Her roles have consistently involved defining and executing consumer marketing plans, from communication strategy to in-store activations and promotions.
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Career

Work history

6-2025
Global Marketing Manager - Wasa
Barilla Group
2-2023 - 6-2025
Marketing Manager - Pavesini & Togo 🍫
Barilla Group
1-2022 - 2-2023
Brand Manager - Mulino Bianco Biscuits🍪
Barilla Group
3-2019 - 12-2021
Marketing Professional - Sauces & Flours
Barilla Group
10-2018 - 3-2019
Marketing Intern - Gran Pavesi & Wasa
Barilla Group
In the press

Media appearances

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Education
2016 - 2018
Master's degree
Università degli Studi di Modena e Reggio Emilia
China Study Tour
University of International Business and Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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