Lamiaa Farrag

Sharpshooter
DISC Type : DC

Head of Data and Digital Consumer Engagement at Nestlé

Arlington, Virginia, United States

Overview

Lamiaa has no verified overview

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Lamiaa has no verified topics they care about

Media Appearances

Lamiaa has no verified media appearances

Work History

6-2024
Head of Data and Digital Consumer Engagement at Nestlé
6-2022 - 6-2024
B2B Marketing Advisor at Cigna Healthcare
12-2020 - 5-2022
Director of Strategy and Growth at Unified Industries Incorporated
3-2019 - 7-2021
BUSINESS STRATEGIST (CONSULTANT), STRATEGY PLANNING, MARKETING COMMUNICATION DIRECTOR at GoGo Symphony
1-2014 - 8-2018
Managing Director at Six Degrees Communications House

Education

Master of Business Administration (M.B.A.) from Alba Graduate Business School
B.Sc from Cairo University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Arlington, Virginia, United States Job Level : Mid-senior Designation : Head of Data and Digital Consumer Engagement at Nestlé
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Insights For Selling To Lamiaa

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lamiaa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lamiaa

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lamiaa move?

  • If convinced, they can reach decisions quite fast.
  • Can Lamiaa take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lamiaa

Personality Compatibility


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