Lana Burchell

Inquirer
DISC Type : cd

Senior Managing Director at Steve's Tea Company & Tearoom

Brantford, Ontario, Canada

Overview

Lana Burchell is the award-winning Managing Director of Steves Tea Company, a family-run business in Brantford. Recognized as Entrepreneur of the Year, she leverages her background in social work and psychology from Redeemer University to drive business growth and community engagement, expanding the companys reach to over 17 locations.

Outside of her entrepreneurial pursuits, Lana is a dedicated mental health advocate and a champion for womens empowerment. She actively supports professional women through the Brantford Ethnic Womens Alliance and has facilitated a circle for single mothers, reflecting her passion for social justice and community support.

Lana is the author of two books, "31 Days to Sanity" and "Shadows of Memories, " a collection of poetry.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Small Business Growth
As a multi-award-winning entrepreneur, she has successfully grown her family business by 30% year-over-year and expanded into a larger, more accessible location.
Mental Health Advocacy
Her professional headline and social media posts highlight her commitment to mental health, reinforced by her educational background in psychology and social work.
Women's Empowerment
Identifies as a "Champion of Women" and actively works with organizations like the Brantford Ethnic Women's Alliance and the Single Mom's Circle to support women.

Media Appearances

Lana has no verified media appearances

Work History

3-2020
Senior Managing Director at Steve's Tea Company & Tearoom
12-2021
Member Of The Board Of Advisors at Brantford Ethnic Women's Alliance
11-2019
Chief Facilitator at Single Mom's Circle
9-2014
Owner at Caramel Sunrises
3-2018 - 11-2019
Employment Cousellor & Job Developer at YWCA Hamilton

Education

2011 - 2017
hons. BA from Redeemer University
9-2009 - 4-2011
Addictions & Community Service Worker from Everest College-Ontario

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brantford, Ontario, Canada Job Level : Senior Designation : Senior Managing Director at Steve's Tea Company & Tearoom
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lana

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lana take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lana

Personality Compatibility


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