Lana Wilhelm, RPF

Questioner
DISC Type : c

Director, Indigenous Relations at Domtar

Duncan, British Columbia, Canada

Overview

Lana Wilhelm is a Registered Professional Forester and the Director of Indigenous Relations at Domtar. With over two decades in the forestry sector, she specializes in bridging gaps between corporate, government, and Indigenous agencies. In 2024, she was honored with the Women in Forestry Award of Excellence for her leadership.

Her passion for forestry began while tree planting and was solidified by learning from First Nations cultural values. She is dedicated to mentoring the next generation, volunteering with youth in programs like the Canadian Rangers, and coaching for the Bears Lair Indigenous Youth Entrepreneur Dream Camp.

She is Chair of Domtars Integrated Indigenous Relations Steering Committee, creating best practices for meaningful engagement.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Indigenous Partnerships
Her career is dedicated to building sustainable, meaningful engagement, and she currently chairs a committee focused on developing best practices for Indigenous relations.
Sustainable Forestry
As a Registered Professional Forester, she combines deep industry knowledge with a commitment to integrating Indigenous values and environmental stewardship into forest planning.
Truth & Reconciliation
She believes the forestry industry has a significant role in the nation’s Truth and Reconciliation journey and actively participates in community events and cultural training.

Media Appearances

Lana Wilhelm: Leading the Way for Women in Forestry. Featured in Domtar

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Paper Excellence Group's Lana Wilhelm Receives Women in Forestry Award of Excellence. Featured in Domtar Media Center

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Work History

2-2025
Director, Indigenous Relations at Domtar
6-2023
Director, Indigenous Relations at Paper Excellence
1-2020 - 6-2023
Manager, Indigenous and Community Relations at Paper Excellence
7-2018 - 9-2019
First Nations Lead - Great Bear Rainforest at Interfor
2-2013 - 7-2018
Aboriginal Affairs - Woodlands Contract Coordinator at Alberta-Pacific Forest Industries Inc.

Education

1998 - 2003
Bachelor of Science (B.S.) from University of Northern British Columbia (UNBC)
1994 - 1996
Bachelor of Arts (BA) from Concordia University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Duncan, British Columbia, Canada Job Level : Mid-senior Designation : Director, Indigenous Relations at Domtar
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Insights For Selling To Lana

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lana

Personality Compatibility


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