Lance Loveday

Enthusiast
DISC Type : i

Chief Growth Officer at AdZen

Roseville, California, United States

Overview

Lance Loveday is the Chairman and founder of Closed Loop, a digital advertising agency he started in 2001. With a career spanning over two decades, he has advised major tech companies and is recognized as an expert in performance marketing. People describe him as caring, creative, and a respected leader.

Outside of work, Lance is an avid reader and cyclist. He is highly active in the entrepreneurial community, serving as a board member for the Sacramento Angels and Placer Robotics, a non-profit dedicated to teaching STEM skills. He and his wife, Courtney, live in Northern California with their three children.

He is the author of the book, "Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads, " focused on maximizing a websites financial return.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Digital Advertising
As the founder of a digital agency that has managed over $2B in ad spend, he focuses on leveraging platforms like Google and Facebook for maximum client profitability.
Entrepreneurial Growth
He is deeply involved in mentoring founders through his work with the Sacramento Angels and the Entrepreneur's Organization, helping them navigate business challenges.
AI in Advertising
He actively discusses the future of advertising within AI, working to position his clients as leaders in this emerging channel.

Media Appearances

Lance has no verified media appearances

Work History

6-2024
Chief Growth Officer at AdZen
10-2023
Chairman at Closed Loop, Inc
1-2021
Board Member at Sacramento Angels
7-2016 - 6-2018
President, Sacramento Chapter at Entrepreneurs' Organization
3-2015 - 7-2018
CEO at Forager Inc.

Education

1989 - 1994
BS from University of California, Davis
Education details unavailable from Oak Ridge High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Roseville, California, United States Job Level : Leadership Designation : Chief Growth Officer at AdZen
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lance

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lance take some risk or not?

  • They can take some low-probability risks if needed.

You And Lance

Personality Compatibility


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