Lance Wagner

Inquirer
DISC Type : dc

Vice President, Marketing Strategy & Customer Journey at United Veterinary Care

Dallas, Texas, United States

Overview

Lance has no verified overview

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Lance has no verified topics they care about

Media Appearances

Lance has no verified media appearances

Work History

8-2025
Vice President, Marketing Strategy & Customer Journey at United Veterinary Care
7-2022 - 8-2025
Director, Marketing & Communications at United Digestive
3-2021 - 6-2022
Marketing Director - Brand & Communications at Benco Dental
1-2017 - 3-2021
Marketing Director, Brand & Customer Acquisition at Visionworks of America
5-2016 - 12-2017
Senior Media Planner at Moroch

Education

AI Strategies for Business Transformation from Northwestern University - Kellogg School of Management
Master's degree from Middle Tennessee State University (MTSU)

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dallas, Texas, United States Job Level : Senior Designation : Vice President, Marketing Strategy & Customer Journey at United Veterinary Care
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Insights For Selling To Lance

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lance is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lance

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lance move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lance take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lance

Personality Compatibility


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