Lane Roebuck

Enthusiast
DISC Type : i

Director of Marketing at Alley Theatre

United States

Overview

Lane has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Lane has no verified topics they care about

Media Appearances

Lane has no verified media appearances

Work History

3-2024 - 4-2025
Director of Marketing at Alley Theatre
2-2019 - 7-2023
General Manager at MAINTENANCE INFORMATION SERVICES, INC
10-2017 - 9-2018
Director of Marketing at Houston Ballet
1-2012 - 10-2017
VP, Southwest Region at Broadway Across America/John Gore Organization
6-2010 - 1-2012
Account Supervisor at Marion, Montgomery, Inc.

Education

2007 - 2009
MBA from Rice Business
8-1993 - 5-1997
Bachelor of Science - BS from Trinity University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : N/A Designation : Director of Marketing at Alley Theatre
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Insights For Selling To Lane

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lane is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lane

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lane move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lane take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lane

Personality Compatibility


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