Lani Benson

Energizer
DISC Type : I

Merchandise Manager - DTC Women's Apparel at The North Face

Denver, Colorado, United States

Overview

Lani has no verified overview

Personality Overview

Relationship Oriented

Big Picture Person

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Lani has no verified topics they care about

Media Appearances

Lani has no verified media appearances

Work History

1-2026
Merchandise Manager - DTC Women's Apparel at The North Face
7-2022 - 6-2025
Senior Product Line Manager at PEARL iZUMi
2-2018 - 7-2022
National Accounts Sales Manager at Shimano North America Holding, Inc.
5-2014 - 2-2018
Regional Sales Manager at Shimano North America Holding, Inc.
4-2011 - 5-2014
Senior Merchandise Manager - Hardgood Accessories at Vail Resorts

Education

1997 - 2000
Bachelor of Business Administration (B.B.A.) from Western Michigan University - Haworth College of Business
1996 - 1997
Non-Professional General Legal Studies (Undergraduate) from Hillsdale College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Denver, Colorado, United States Job Level : Middle Designation : Merchandise Manager - DTC Women's Apparel at The North Face
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Insights For Selling To Lani

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lani is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lani

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lani move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lani take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lani

Personality Compatibility


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