Lanna Wang

Questioner
DISC Type : c

Product and Brand Designer at Merge

New York, New York, United States

Overview

Lanna is a Brand and Product Designer at Merge, where she has progressed from an intern to a key designer who has led a company-wide rebrand. A Stanford University graduate with a degree in Product Design, she combines her expertise in human-centered design with brand identity and UI/UX skills.

Outside of work, Lanna has a deep passion for dance, having served as the President of Stanford Chinese Dance and as a member of two hip-hop groups. She maintains a lifelong practice in traditional arts like sketching and illustration, often sharing her work publicly.

Unique fact: While at Stanford, she was selected for a competitive design program with Hyundai, presenting future mobility concepts directly to senior directors.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand & Product Fusion
Her role and a recent company rebrand she led highlight her focus on integrating brand identity directly into the user experience and product design.
Human-Centered Design
This principle, developed during her Product Design studies at Stanford, is a core part of her professional approach, evident in her project work at Visa and Hyundai.
Designer-Developer Workflow
She recently celebrated merging her first pull request, showing a growing interest in bridging the gap between design mockups and direct implementation in code.

Media Appearances

Lanna Wang - Product And Brand Designer at Merge. Featured in The Org

See Now

Work History

5-2025
Product and Brand Designer at Merge
7-2024 - 5-2025
Visual Designer | Brand and Marketing Focus at Merge
6-2023 - 8-2024
Marketing Design Intern at Merge
3-2022 - 9-2022
Innovation & Design Intern (Global Product) at Visa
2-2022 - 5-2022
Product Designer at Hyundai Motor Company (현대자동차)

Education

2020 - 2024
Bachelor of Science in Engineering from Stanford University
2016 - 2020
Education details unavailable from Shrewsbury High School

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Junior Designation : Product and Brand Designer at Merge
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Insights For Selling To Lanna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lanna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lanna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lanna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lanna

Personality Compatibility


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