Lara Baeckers is a Customer Success Team Lead at vub paperboy, a B2B SaaS platform for legal and tax firms. She focuses on turning customer relationships into growth by defining key metrics and building scalable processes. She holds a Masters degree from CBS International Business School.
She is passionate about female empowerment in the workplace and believes in women using their voices to pursue their goals with confidence. Lara is an active member of professional networks such as "Women of Customer Success" and "nushu Female Business, " reflecting her commitment to supporting women.
Unique fact: She built the entire Customer Success function from the ground up as her companys first CSM.
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