Lara Baeckers

Judge
DISC Type : Dc

Team Lead Customer Success & Support at vub paperboy

Cologne, North Rhine-Westphalia, Germany

Overview

Lara Baeckers is a Customer Success Team Lead at vub paperboy, a B2B SaaS platform for legal and tax firms. She focuses on turning customer relationships into growth by defining key metrics and building scalable processes. She holds a Masters degree from CBS International Business School.

She is passionate about female empowerment in the workplace and believes in women using their voices to pursue their goals with confidence. Lara is an active member of professional networks such as "Women of Customer Success" and "nushu Female Business, " reflecting her commitment to supporting women.

Unique fact: She built the entire Customer Success function from the ground up as her companys first CSM.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Customer Success Strategy
Her career is dedicated to building and leading CS teams, with a focus on defining KPIs like NRR, CSAT, and churn risk to drive revenue impact.
Data-Driven Reporting
She believes that simple, reliable reporting is a quiet hero of customer success that helps teams stay aligned and have better customer conversations.
Female Leadership
A member of "Women of Customer Success" and "nushu Female Business, " she is a strong advocate for women showing up boldly and using their voices in business.

Media Appearances

Lara has no verified media appearances

Work History

8-2024
Team Lead Customer Success & Support at vub paperboy
8-2023 - 8-2024
Customer Success Manager at vub paperboy
11-2020 - 7-2023
Business Development Manager at vub paperboy
5-2024
Member at Women of Customer Success
4-2024
Member at nushu Female Business

Education

4-2021 - 4-2023
Master's degree from CBS International Business School
2010 - 2014
Bachelor in Business Administration in Hospitality Management from Hotelschool The Hague

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cologne, North Rhine-Westphalia, Germany Job Level : Middle Designation : Team Lead Customer Success & Support at vub paperboy
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lara take some risk or not?

  • The risks don’t matter much to them.

You And Lara

Personality Compatibility


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