Lara Baeckers in

Lara Baeckers

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Team Lead Customer Success & Support at vub paperboy
📍 Cologne, North Rhine-Westphalia, Germany

Lara Baeckers is a Customer Success Team Lead at vub paperboy, a B2B SaaS platform for legal and tax firms. She focuses on turning customer relationships into growth by defining key metrics and building scalable processes. She holds a Masters degree from CBS International Business School.

She is passionate about female empowerment in the workplace and believes in women using their voices to pursue their goals with confidence. Lara is an active member of professional networks such as "Women of Customer Success" and "nushu Female Business, " reflecting her commitment to supporting women.

Unique fact: She built the entire Customer Success function from the ground up as her companys first CSM.

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Experience
9 Years
Current Role
Team Lead Customer Success & Support
Job Level
Middle
Location
Cologne, North Rhine-Westphalia, Germany
Personality Overview

How Lara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lara cares about

Customer Success Strategy
Her career is dedicated to building and leading CS teams, with a focus on defining KPIs like NRR, CSAT, and churn risk to drive revenue impact.
Data-Driven Reporting
She believes that simple, reliable reporting is a quiet hero of customer success that helps teams stay aligned and have better customer conversations.
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Career

Work history

8-2024
Team Lead Customer Success & Support
vub paperboy
8-2023 - 8-2024
Customer Success Manager
vub paperboy
11-2020 - 7-2023
Business Development Manager
vub paperboy
5-2024
Member
Women of Customer Success
4-2024
Member
nushu Female Business
In the press

Media appearances

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Education
4-2021 - 4-2023
Master's degree
CBS International Business School
2010 - 2014
Bachelor in Business Administration in Hospitality Management
Hotelschool The Hague
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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