H Locke

Inquirer
DISC Type : dc

Head of UX Research and Service Design at Centrica

United Kingdom

Overview

H is the Head of Service Design at Centrica, bringing over 15 years of experience in leading design teams and shaping digital products. Educated at the University of Hull, she is described by colleagues as a caring, constructive mentor and a true subject matter expert with a razor-sharp intellect.

Beyond her primary role, H is a dedicated mentor to design professionals at all levels. She actively contributes to the design community by writing and sharing her expertise on her Substack blog, covering topics in design, research, and leadership.

She developed and published a unique experimental process on how to run an AI ethics design sprint to better understand user trust.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Service Design
As Head of Service Design at Centrica and a writer on the topic, she focuses on solving large-scale industry challenges for a greener, fairer future.
Mentoring Designers
She is a passionate mentor to designers and leaders, with recommendations highlighting her generous, honest, and practical advice.
Inclusive & Ethical Design
An advocate for inclusive design and accessible outcomes, she has published a framework for running AI ethics design sprints to build user trust.

Media Appearances

H has no verified media appearances

Work History

9-2025
Head of UX Research and Service Design at Centrica
6-2023 - 9-2025
Service Design Lead at British Gas
6-2021 - 6-2023
Head of Experience Design at Ogilvy UK
1-2019 - 6-2021
UX Director at Ogilvy UK
5-2016 - 12-2018
Head of Experience Design at Proximity London

Education

1997 - 2001
Bachelor's Degree from University of Hull
1999 - 2000
Bachelor's Degree from Université Jean Moulin (Lyon III)

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Head of UX Research and Service Design at Centrica
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Insights For Selling To H

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with H is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from H

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will H move?

  • They are neither the fastest decision makers nor the slowest.
  • Can H take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And H

Personality Compatibility


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